At clientflare we believe marketing to be everything that drives customer acquisition. Its everything that you do or that occurs and serves to drive a customer to a product or service.
Running an ad in the newspaper, or offering a promotion, or sponsoring an event are all things that have the goal of trying to get customers to a product. Even the product itself can be used as a marketing strategy to increase exposure and traffic. Today I want to share with you 3 ways to you can use your product as a marketing strategy.
How To Use Your Product As A Marketing Strategy To Get More Customers
The first strategy you can use to market your product is to give it away for free. This is something that is done by different kinds of businesses and can be a good strategy. One of the benefits of doing this is it can introduce your product to new customers that might have been on the fence before.
When you start your giveaway you want to do it at a place where you have an increased chance of getting new customers. For example if you own a tire shop, maybe you want to offer free tires at a place such as a taxi company, or another transportation business with a large fleet.
The second strategy you can employ for your marketing using your product is to add something to it. For example if you own a t shirt shop what you can do is add some sunglasses to go along with the t shirt. If you sell your t shirts for $20 you can have a t shirt and sunglasses for $22.
These are simple marketing strategies you can use for your business using the very product you sell. Its an easy way for a small business to attract customers using for the most part what they already have. I hope this helps you increase traffic to you business or gives you ideas or other things you can do.