Marketing a small business doesn’t have to cost a lot of money or require a lot of man hours. There are many things that a small business can do to break through the noise and get people’s attention.
If you are a small business owner searching for ways to market yourself it might help you to think of things that people will relate to, care about, and that are relevant to the times.
For example, currently high gas prices are affecting many people across the country.
As a small business you can use the high cost of gas as a strategy to market your business.
I want to share with you today some strategies that are not expensive or hard to do. These will include different ways that different types of businesses can all use the current cost of gas as a way to start connecting with people
A Simple Way a Tire Shop can Start Getting People to Come to the Shop
Tires that are under inflated have a negative effect on a person’s fuel economy. If you own a tire shop you want to convey to potential customers that you understand gas is expensive, and that you want to help people find a way to save money.
You can pick a day or maybe a week, or even a month and let people know that they can come in and get their tire pressures checked and have their tires inflated for free. One of the benefits of this is that you can get people to stop by that have never been to your place before.
You can also relate to potential customers and be of service to them by helping them save money.
A Way for a Smoothie Shop or Similar Business to Use High Gas Prices as a Marketing Strategy
What you want to do here is convey to people that you understand its’ costing people a lot of money to fill up their cars. You relate that you want to help them fill up in a different way for free.
While you can’t help them with the energy source their vehicles need to drive, you can help provide them with energy to be on the go. You offer free smoothies or sodas on the house to brighten up people’s day.
This can bring in a lot of people the store, and it also helps to relate to people with something that they are currently dealing with. It can also be something that creates conversation and can also be spread by word of mouth.
How an Auto Detailing Business can Use the Cost of Gas as a Marketing Tool
Similar to the tire shop with this strategy an auto detail business or even car wash can offer free car washes to people. You relay that you know and understand that high gas prices are having an effect on people and their relationships with their cars.
Maybe some people haven’t been driving their vehicles as much and as a result they have gotten a little dusty. You offer a free car wash as a way to help people keep their cars clean and also start to love their cars again.
How a Shoe Store Can Bring People in With Deals on Shoes
One of the things that can come out of the kinds of high gas prices we currently have is that people’s habits might change. For example, some people might start driving less and stay home more. Others might start walking to more places.
If you have a shoe store you can run a free give away where you give out a pair or a few pairs or walking or running shoes. You might also do a buy one pair and half of the other promotion to attract people.
You share with customers and potential customers alike that you want to be there for them by giving them deals on new and comfortable shoes if they started walking more recently or plan to start walking to more places as a way to get around driving.
A Strategy for an Accounting Company to Build Awareness with New Clients
If you have an accounting company or similar type of business you can also market to your local area by using high gas prices as a way to connect with them. Obviously one of the places people drive to and from most is work.
Having a job that is a short distance away can help people save money on gas. As a strategy you can hold a job fair with business that are hiring in the area and communicate to people that you want to help connect them with jobs in their area.
You help them get jobs that are close to where they live which as a way to help shorten their commute and save money on gas in the process.
Even if you are not able to hold a job fair and get employers to show up. You can create a job board that you can post on any front facing window at your business, or maybe even on your door or online on your website.
As you can see there are marketing strategies that small business can use to attract customers and connect with them that don’t require a lot of resources. You can relate to people with things that are both relevant and timely.
Hopefully these strategies help you think of ways to start driving more customers to your business.