As you are probably already aware search engine optimization (SEO) involves the use of many different techniques and elements to influence the ranking of a website.
There really isn’t a single way to rank or increase a site’s position in the SERPs.
Some websites are able to reach the much desired top spot because of link building, while others do it through content creation.
If you have also paid any attention to the field of SEO, you have undoubtedly noticed a couple reoccurring themes.
The first is every once in a while a hot new tactic comes along, and pretty much everybody jumps on board.
The second is that also, every once in a while, Google comes out with an update, and the rankings of many a site drop.
The reasons this keeps happening are short-term thinking, and failing to see the big picture. At clientflare, we believe the best way to avoid these mistakes is to build your SEO on the four things it’s always been about.
That’s right. Despite all the changes the field of SEO undergoes, and how many new tricks come along, SEO has and will always be about optimization, presence, visibility, and content.
Where does optimization fit in?
This is the easiest one of the four, and the connection should be easy for most people to see. After all, we are talking about search engine optimization, and we know that on some level every website must be optimized for search engines and their crawlers.
This is where most of the work that is related to a site such as URL structures, title tags, accessibility, indexation, and usability come into play.
Where does presence fit in?
Most of the work that’s done when trying to rank a website involves trying to establish a presence online. This is where some people might fall short because they fail to make the right connection in the work they are doing.
To illustrate just think of link building, which by the way is sometimes maybe the single reason a site reaches a top ranking.
Now just ask yourself what all these links represent besides clickable references and gateways? The answer quite simply would be presence. Keep in mind all the links a site accumulates, complete with their well-crafted anchor texts, represent that website’s presence on some webpage somewhere.
One of the biggest keys to SEO is seeing the value in that presence.
Instead of counting how many links you have accumulated, why not worry about where those links are located and whether or not you are getting the most value from them. Isn’t the whole point of placing a link to your site on another webpage to get users to click through and get referring traffic?
Seeing the value in this also means worrying less about Google updates.
If you are wondering about any other examples other than links, then look no farther than guest blogging.
Where does visibility fit in?
It’s safe to say the entire reason the majority of websites engage in SEO is to gain first page visibility on Google. The vast majority of the times that first page visibility is the direct result of being visible on many other sites. Whether it’s being a visible participant on social sites, or a forum in your niche, it all contributes to overall organic search engine optimization.
Where does content fit it?
The main reason users visit a particular site is the content on that site. Furthermore both human visitors to a site and search engine spiders are more likely to visit a site more frequently if there is good fresh quality content that is updated regularly.
In terms of search engine optimization content has always been a key component, not only in ranking but also gaining more traffic and visitors.
At clientflare we handle any SEO work we do from both a big picture, and long-term approach.
We offer services in:
- Local Search (Local SEO)
- SEO Audit
- Organic SEO
If you would like to increase your ranking and visibility online, let us know how we can help.